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Behind the Logistics Curtain

This time, we’ll be talking with Dan Ventura, the CIO and CMO at International Package Shipping who also has significant experience in UX & web design. Get to know him👇

Ep 9: Behind the Logistics Curtain - graphic1

Behind the Logistics Curtain – with Dan Ventura

During our conversation, Dan told us about his journey of becoming the CIO and CMO at International Package Shipping – one of the leading consumer-to-consumer package transportation companies. We also discussed different aspects of the logistics industry, what kind of improvements and innovations we can expect here, and much more! Meet Dan!

Points covered:

  • Dan’s professional journey
  • His interest in technology
  • How the logistics industry has changed since he started
  • International Package Shipping – what makes them unique?
  • IPS – what’s in their timeline?
  • Scanner App – how it revolutionized the business
  • Logistics industry – opportunities and threats in the future

About Dan

Dan Ventura, for the last over 4 years, has been helping to bring the logistics & transportation industry to the next level. Since 2018, he’s been working as the Chief Information and Marketing Officer at International Package Shipping, using his unique skill combo – marketing and technical background. Before that, for over 12 years, he worked as the Head of Digital at Industrium, where he was responsible for the UX, visual parts, and app development.

International Package Shipping is one of the leading consumer-to-consumer package transportation companies shipping from the United States to Europe. It connects people and commerce through reliable, cost-effective global transportation. IPS offers over 350 physical locations where you can ship packages and convenient online shipping.

Intro 0:01
Welcome to the ‘How We Innovate’ podcast presented by Applandeo hosted by me, Wiola, and my co-host, Bryan. On this podcast, we talk with leading innovators, pull back the curtain on their industry, and get to know how they use technology to achieve success, as well as share the stories behind them and their businesses.

Host – Bryan 0:24
Welcome to the ‘How We Innovate’ podcast – our ninth episode. And with us, we have a very special guest, Dan Ventura, the CMO and CIO of International Package Shipping. Dan, thank you for joining us today.

Guest – Dan 0:37
Yeah, Bryan, thank you. Appreciate you having me.

Host – Bryan 0:42
Great. So you know, maybe just give just a brief introduction about you maybe a brief background on some of your experience and what you do at IPS.

Guest – Dan 0:52
Yeah, sure. So my background is in marketing basically. Started, as I started as an art director, working in ad agencies in the United States. And then I really needed to dig into how things worked from a production standpoint, and evolved into the web. So I moved from marketing design and development, to web design and development. And then just became enamored with the background of development, and DevOps and how things work how we produce things. So I came to IPs, because there was a marketing agency that I owned, and had a client who was in the logistics space, large transportation client in the United States, Conway Inc, which was turned into XPO. And the CMO of that company had left and had started this company, International Package Shipping. And they, it’s a small company we’re looking in, they were looking for someone with my skills, and we had a relationship. And basically, the rest is history. They they needed someone to help with marketing, and IT, and the technology piece was something that I worked closely with them on. So that’s how I got into International Package Shipping.

Host – Bryan 2:41
Yeah, and then I think you’re you’re very unique, because not a lot of people who come from marketing are also technically sound or have any basic ideas of how technology works. So you know, from your perspective, you know, so I know you mentioned mentioned briefly, but like, was there something else inside of you that really always had some sort of technical sense? Or, you know, you just kind of thought that this is the way that you should be transitioning maybe through your career.

Guest – Dan 3:06
Yeah, it wasn’t so much about career as much as it was, as you said, maybe something inside of me that I really need to understand the workings of things, kind of a, you know, mechanical aptitude, I guess you could say that I had. So I really enjoyed the puzzle of the technology. So it went from pure design, and how things fit together composition, that sort of thing to, well, how do you display this stuff on screen? And how do you build applications that provide value? So I really dug into that. And I think that’s just part of who I am. To figure out how things work. I can’t just leave them on the surface.

Host – Wiola 4:00
So how this set off your, you know, skills, how it translates to the company and the company, obviously, like the shipping industry is very much multitask. There are many areas to handle, many processes and operations to manage and how does all of it works at IPS?

Guest – Dan 4:25
Yes, so really, our mission is to connect people in commerce through reliable and cost effective global transportation. And as you said, there’s many aspects to that. And it basically starts with people. So our customers have a desire to connect or reach out to loved ones in other locations. So our customers, our consumers in the United States that need or want to ship to Europe, or anywhere in the world, we plan on expanding, which right now we’re in Europe. So the aspects of shipping start with basically communicating that value to our customers. And it turns into pickup. So pick up packages, to flowing through our warehouses into different modes of transportation to go across the ocean. So it could be air or ocean shipping. And then, you know, final mile, which is the delivery of the packages to these locations. So those are kind of the core aspects of the supply chain as it works through International Package Shipping. And we just have a lot of different skill sets within our company. In it, there’s a lot of skill sets, with few people, because it’s a very small company. So we have people in sales that really are multitasking. So they do, they cross sales, marketing, and operations. And then for me, I pretty much touch everything from a marketing standpoint. And then from a technology standpoint, because everything we do is driven on technology, basically keeping track of packages, or scheduling our logistics providers, whether it’s a final mile or a pickup, or even the just the scanning of the packages within the the organization in our warehouses. So I don’t know if I’ve answered your question, Wioletta, but that just touches on some of the different skills and some of the different aspects of our business in general.

Host – Wiola 7:16
Yes, yes, yes, it’s pretty much describes. It describes very well the you know, the whole process in in the company and how this business operates, which is very interesting, by the way. And so we are your like, the end? customer to customer?

Guest – Dan 7:39
Yes, yes, it’s consumer to consumer, we do some business to business shipping. Everything is from the United States, to European country or to the Philippines right now. And really, our vision is that we want to become the dominant player in this space, which is basically low cost deferred shipping. So deferred shipping is basically consolidating packages in when there’s enough packages, they get shipped through, like bulk freight through a container and ocean going container, or even an air container. But it’s not like individual packages just getting shipped directly from one location to another. They get consolidated in that’s what makes them deferred. So our vision is to be the leader in this space. Really.

Host – Wiola 8:42
What from your perspective, what makes International Package Shipping unique? Is the this low cost aspect?

Guest – Dan 8:50
Yeah, it is. But the difference really is our value proposition. So there are companies like FedEx, UPS, DHL, and they’re all very incredible companies, and they ship from the United States to any country in the world, which is just incredible. And their value is their ability to get packages delivered fast. So their value proposition is maybe high cost, fast delivery, where our value to the marketplace is actually low cost, low cost is our value. But with that comes slower transit times. So things take longer to be delivered. But they’re very inexpensive. So that’s our market niche and that is what is unique to IPS compared to other competitors out there or competitors that you might know of. There are smaller companies that pop up that are trying to do similar things that we do. But usually they stay within like one country. So, for instance, shipping to Germany, there are companies that do that, or even to Poland, which is where our core business, this is where we started. But we’re diversifying and expanding around the globe, we do have air shipping to 182 countries. But our slower, more cost effective solution is to 46 countries in Europe, and the Philippines. So we do plan on expanding that and and we are constantly looking at new countries and trying to determine supply chains, and how we’re going to best be able to serve those.

Host – Bryan 10:54
Yeah, so Dan like I, you know, since we’ve been since we’ve known each other right, I know that, you know, facility, Philippines was the newest expansion since we’ve been working. So what what did you guys feel in terms of shipping that the Filipino market was lacking? Maybe from the States? That the Philippines right, so where did you guys see yourselves? And where did you guys think you could fill that niche?

Guest – Dan 11:18
Yeah, so it was really interesting doing the market research. So we do a lot of market research to determine what countries or what areas will open up to, and really what value we can add. So in the Philippines, it’s interesting, they shipped Balikbayan boxes, that’s what they’re called. And they’re large, very heavy boxes, to the loved ones in in the Philippines, from the United States. And one of the things that we heard was, there was this unreliability to the industry. So packages were getting lost, they were getting stolen, they were getting rerouted. People were insecure with the offerings that were in the marketplace at that time. So we thought, bringing our experience because we’ve been in business or actually the core company was in business for over 30 years. So we do have great relationships in the transportation industry. And we felt we could bring some of those relationships to bear to bring a more reliable service to the Philippine market. So price, it’s very competitive market. So we have we are the low price alternative. But it’s really more about that reliability and security. We have very secure network so that packages do not get lost, they do not get rerouted, they do not get opened.

Host – Bryan 13:08
Yeah. And I think you know, when when you came to visit us in June, Dan, you know, when we were talking right, then you were saying that I think you said 80% of the business is done by freight compared to airlines, right or some? Right?

Guest – Dan 13:22
Yeah, it’s actually I dug a little bit deeper, and the market is changing a little. And when you say freight, Brian, I think you’re referring to like ocean shipping. So ocean container shipping on the shipping lines compared to using air or air lines for air shipping. And right now it’s looking like about 30% of our business is air. So that has grown a little. So in the last year, it was less than that. But this year it is the air shipping has grown.

Host – Bryan 13:59
Why do you think what do you think? Is there like? Are people just want their packages faster?

Guest – Dan 14:06
Yeah, it could be that but I really believe what’s happening in the industry or in the shipping industry has really affected the modes of transportation or people are choosing or consumers are choosing because right now what’s happening on the ocean shipping front is there is the shipping lines are decommissioning ships. So they are reducing the sizes of their fleet, which has really had impact on the transit times the reliability of the shipping, and they’re moving towards these giant ships that hold far more containers than ever in the past. I mean, we’ll like it, the beginning of 2000, the early 2000s, which is a long, long time ago, a container ship would hold 7500 containers, you know, large 40 foot containers. And now these new mega ships hold 24,000 containers. So it’s very difficult to find ports that can accommodate ships this size, and the equipment to load and unload is not available everywhere. So by increasing the size of the ships, it’s increased the time to load and unload and find ports that are closer to the destination of packages. So by doing this, it’s actually increased costs and decreased or increased transit time. So things are longer. So customers are looking at air as an alternative, because air is a little bit more expensive. But you know, you’re gonna get it quickly and reliably. So when the prices start coming closer together, people are opting for faster and more reliable service. So I think that’s really what’s happening in the industry. I mean, a lot of people could debate that the problems, but it really has to do with the problems in the shipping industry. Looks like things probably will shake out as infrastructure increases, they build bigger cranes, ports get expanded, things like that, so.

Host – Wiola 16:44
So like, from your perspective, from the business perspective, like, are there any ways to optimize this processes, or this is something you have to rely on? You know, like, the bigger trend?

Guest – Dan 16:56
Yeah, so we do our best to increase efficiencies within our warehouse, within our pickup network within our delivery network. But the bottleneck is the the middle mile, as we call it. So the first mile is pickup, the middle mile is the transportation across the ocean, and the last mile is the delivery to your house, the final is quite a big mile. Yeah, the middle mile is mile takes the longest. So as much as we can optimize on either end, the the middle mile is really the bottleneck at this point in time, where air has really helped that. So we do see more air happening.

Host – Wiola 17:44
Like, you operate in many different areas, as it includes the shipping packages is also warehousing all, you know, operations. And I wonder how, you know, obviously speaking about this, you know, real real, being reliable partner, you need, like, I believe you have a great management system there in place to be able to manage all of that. So how, you know, how does it look like from a back end perspective?

Guest – Dan 18:21
Yeah. So just the way our network is built is, we have different ways of getting packages to us. We have an agent network, that that is comprised of pack and ship stores in the United States. And there are small ethnic grocery stores or service providers that actually pick up packages. And Bryan’s parents ship packages to him through one of these agents of ours or authorized shipping outlets, as we call them.

Host – Bryan 18:59
Who’s who’s still using paper receipts. So this is we’ve, he’s one of these one percenters who was holding on.

Guest – Dan 19:06
That is a challenge for us, because there are some that are holding on to paper. And that that presents a challenge certainly, for helping us to do it efficiently. It just takes more people to interpret the paper base declarations that we have and copy them and do data entry and check for spelling and there’s just a lot of human error. But you know, we start to lean those out. So anyways, we have an agent network like that. And then we have E-commerce where people can go online and ship which we will send a courier to pick up packages at their house. And we can store them in our warehouse if they had shopped online at a US retailer and then we will forward them. So basically, it comes in from either an agent network or from a consumer directly on our website. So the back end system needs to be flexible for that so that the user interface for our agents is a basically like a transportation management system, that they enter all the data from their customers data, the contents of the package, the size and weight of the packages, and the different modes of transportation with pricing. So they need to be able to present the customer with different options and different pricing options. Where the E-commerce side, that’s a consumer based application would look very different, we take in similar data. But we don’t have to handle our agent network in the billing with them in the back office operations. So really, it’s we have a core system that can be repurposed for different kinds of inputs. So lately, what Applandeo do has really been tremendous in helping us with is expanding our application programming interfaces, so that we can expand our network beyond our agents and our own website, really seeing other online shippers, or other agent networks that can utilize our core systems through the Application Programming Interface or API. And then we have the core system also needs to be able to manage the flow of packages through our warehouse, which includes scanning those packages, and making sure we keep track of them, what containers whether air or ocean they go into. And then on the delivery side that they get scanned out of the containers and that they get tracked to the final mile. Tracking being the most critical piece to our operation really, because customers demand insights into their package. If there is any competition for us, it’s like UPS, FedEx, those guys all do a really great job DHL, with tracking a lot of detailed information. The US Postal Service is another competitor, but they do a terrible job. So customers do not like.

Is it surprising that they do a terrible job? [laugh]

No, but they don’t do a great job with their tracking. When it gets to international shipments, it just basically shows up as delivered when it gets delivered. Or sometimes it doesn’t even show up as delivered. So customers complain about the US Postal Service a lot. So they demand very detailed tracking. But, you know, tracking is a tricky one with the industry as it is because we have a system that generally thinks a ship will take 20 days roughly to get across the ocean to its final port of destination. But lately, it’s been taking longer and there’s been hold ups, they’ll come into a different port than they said, and they’ll get deferred and another ship will pick it up. And so our system has not really been good with automating those kinds of changes, we have the the human intervention piece where we have customer service that goes in and tracks these containers and then can update the tracking manually. But we need to have more automated ways where we connect to the shipping lines and do things. So that’s how our system works basically from high level and some of the value that Applandeo provides us every day, every day. Yeah, fantastic.

Host – Wiola 24:27
Glad to hear that!

Host – Bryan 24:28
No, but then, you know, I think you kind of pivoted right to us in the right direction. Right. So I think our next big thing was about automation, right? And, you know, for so from, from your perspective, you know, how much automation Are you planning and how much automation do you have now, maybe like in the warehouse and stuff like this? Is this stuff maybe a few years away from planning or you know, what’s on the timeline?

Guest – Dan 24:51
Yeah, the automation is an interesting thing for us, our warehouse is not in the traditional sense of warehouse that consumers might think of where we’ve stored goods for redistribution. It’s more of a flow through warehouse, it’s, it’s just basically a cover for packages coming in from the first mile to get loaded into containers of some sort for the second mile. So it’s, you know, nothing stays in the warehouse more than a day. But as far as automation goes, I could see us using more automated scanning methods where there is equipment, that packages come in on a conveyor belt, and just automatically get dimensioned, weighed and scanned into our system, which provides tracking information and then loads into a container. So there are a lot of systems out there, that would be very beneficial for us. Because currently, we use handheld scanner. So people in our warehouse, scan each package and dimension each package. So that takes time, we need to be accurate on everything. So I could see in the next couple of years, maybe having some type of automation that way. But I don’t see a lot of automation. Outside of that. I mean, unless we talk about like futures and kind of futuristic applications in technology that is coming into the industry. But those are kind of like, big picture long term, where right now we’re, you know, thinking of ways of speeding up our scanning process, I guess that would probably be our biggest automation.

Host – Wiola 26:56
Let’s go deeper into the scanner app as the the app we’ve been working on that to improve it as, as we’ve heard from you it actually had a great impact on the business. And you even said in some of the conversation that it revolutionized and this is the interesting, you know, thought.

Guest – Dan 27:14
Yeah, really. So we had proprietary scanning hardware, and proprietary scanning software that we used, and the hardware was very expensive. And as we increased distribution in warehouses and scanning through different locations, we had to just keep purchasing very expensive scanning hardware. And the software was not keeping up with say new hardware, the hardware that was kind of fading out or becoming discontinued, was not compatible with a new software or the new hardware was not compatible with our old software. So it was we were constantly trying to keep up with that which took a lot of resources, time and money, people constantly redeveloping and trying to make it work and lots of troubleshooting. So what Applandeo did was come in and help us build a web app that was so much more flexible, so much more accurate. And it enabled us to use less expensive devices that we still use some proprietary hardware, but they run on Android OS. So they can use these web apps, as well as in some remote locations where people just have Android phones, they can use the Android phones. And this not only enabled us to reduce costs and save time, but it was a tremendous well cost savings but accuracy, it increased our accuracy to 99% scans where we were down to probably 75% scan. So when I say that it’s the percentage of miss-scan so that we have 99% accuracy rate accuracy rate right now where every scan pretty much goes through and tracks the package perfectly. In the past we were getting down to 75% which meant it would miss some boxes it would say that it scanned put the information in but it would never be entered into our system. So in that case, what would happen is we would have someone because our system tracks, the packages that didn’t get scanned or didn’t get entered, but scanned. And then someone would have to go in and manually enter all the information into our system. So it was a tremendous time money and accuracy improvement. So such a small thing, or what we believe to be such a small thing has had tremendous impact on our business, and has helped us to stay ahead of any of the competitors that we have in this space. So it’s great, I can’t speak highly enough about it.

Host – Bryan 30:43
And this is, so the scanner app, Dan, just maybe walk us through it, right? So right when like we, someone drops off the package at one of these partners, right, so they so one of the partners has the scanner app on their phone, and then it automatically goes to the system as it so it starts at the first mile, or when does the information get into the system?

Guest – Dan 31:02
Does not start at the first mile, it does not start at our agents because they’re taking in packages, and they’re entering the data right into the computer into our system. So that enables us to get all the information once it’s in our system, a driver picks up scans comes to our warehouse, we scan again to say that it’s come into our warehouse, and every time it’s scanned, our tracking information gets updated. And then it gets scanned into a container. So that’s in the middle mile. And then when it gets unloaded from a container, it gets scanned, and then when it’s out for final delivery, it gets scanned again. So there’s five or six times that it gets scanned, which updates package information so that customers can have insights into their package. So it’s a critical piece because consumers want visibility in these scanners have given us the visibility into the packages. So that’s how it works.

Well. So Dan, maybe maybe a little bit maybe a bit more about the technology behind IPs. Right. So you know, obviously, it’s written on PHP, right. So this is the core stuff of maybe what we do, right, but then recently, we brought in a JavaScript developer right to work on JavaScript architecture, right? So maybe you could get into a little bit about, you know, what we’re doing? Maybe they’re on the architecture of IPs.

Yeah. Okay. Sounds good. So, our stack is a LAP stack, which is PHP, Postgres. And Linux is the operating system. We heavily use JavaScript and JSON to present front end code and an applications to users, whether it’s an agent or a consumer, using our online application, that stack has served us well. It’s aging a little bit. And we really need to move forward and be progressive in the front end display of the code. So we’re looking to move more towards single page application, which is a trend in the industry. I don’t see us getting away from PHP and Postgres and in Linux, that stack has served us well, for many years. And we are invested in it. It would be a tremendous project, from a size and cost standpoint and resources to try to move to a new stack, like a .NET stack or something totally different. So, you know, we will be improving it and evolving it, you know, with the current versions of things and new OSs and some technology that will, as I said, help us to produce single page applications so that they’re just more efficient and easier to document. So, it we’re excited about the future and what that stuff brings. But I don’t see us doing a complete rewrite or migrating to something new. The open source is where we’re at. This is a very comfortable space and Applandeo has actually been great in helping us there. So we’re we’re we’re excited to stay where we are and evolve the the JavaScript front end. There’s a lot of exciting things going on. With different tools and platforms and frameworks and so we’re constantly looking at how that front end is evolving.

Host – Wiola 35:05
Like you’ve been in this industry, the logistics industry, shipping industry for, you know, so many years. And we wonder, like how, you know, how the logistic industry changed since you started?

Guest – Dan 35:20
Yeah, it’s interesting. I mean, the core pieces have pretty much stayed the same. But the globalization of our economy has had a tremendous impact on on transportation and logistics and, and being able to go from country to country, Asia has had a huge impact on the industry and in how it’s changed with resources. So Asia takes a lot of resources, which, for us, not really shipping to Asia, other than the Philippines has been a challenge, especially as of late with reduced container ships, on the water. But as far as the positives in the industry, technology has played a tremendous role, a lot of automation, automation, in warehousing, things that we talked about that I would love to see, which for us would just simply be the way to take packages in and automatically scan them, those technologies for large companies in the warehousing space has been tremendous. And so I’ve seen that change, not a lot in our space. But there’s really interesting things on the horizon from like artificial intelligence and autonomous vehicles. So final mile delivery vehicles or even pickup vehicles, it’s really interesting, what’s happening in that space. I mean, I even see, like 3D printing as kind of an interesting piece where, you know, if you can produce a product or small products that you do not have to ship that has impact in our industry, you know, maybe not in a positive way, from a shipping standpoint, but from a logistics industry, it can evolve into the logistics businesses actually being able to offer those kinds of services. Very interesting, as well as like cryptocurrency, just in the payment space, how we accept payment. That is a very interesting space that has evolved in the last few years, and really become feasible in the logistic space to to accept those kinds of payments. So, you know, I see interesting new things happening over the the, say, 20 years that I’ve been here, I think the globalization of our economy has been the biggest change. And E-commerce, of course, really has helped propagate that as well.

Host – Wiola 38:21
True, but there’s, there’s also, you know, like, this year, we are expecting a big recession. And it obviously has a big impact on E-commerce and this side of businesss. And so the big question is how it actually, you know, translates into, you know, the logistics services in this area and transportation?

Guest – Dan 38:46
Yeah, I mean, we’ll just have to wait and see. Things have, you know, prices have been increasing. So inflation is a problem, and it is not escaped the logistics industry. Costs have gone up, fuel costs have gone through the roof. So every company has a fuel surcharge, which then just gets passed on to the consumer. And, you know, we’ve seen a bit of a slowdown this summer with shipping, and we believe it’s due to price increases. So yes, you’re right, Wioletta, there’s certainly going to be some impact if we are in a recession. I mean, I guess no one escapes a recession. So, you know, we just hope that being a low cost provider that, you know, we will be able to stabilize or be stable through tough times like this. Where, you know, anything that costs more is going to suffer. So we’ll we’ll have to wait and see you know, it’s we we’re starting to feel it. I guess we’re not in a recession yet, or from what the experts say. But we’re, I can feel it. Certainly.

Host – Wiola 40:09
Yes, everyone can feel it.

Guest – Dan 40:10
Yeah, that’s right.

Host – Bryan 40:12
Yeah. So then, so maybe, you know, earlier in the conversation, you talked about these mega ships, these mega ship transporters, and you know, the airplanes, right? So between freight and air, right, you know, these aren’t the most energy efficient or fuel efficient means of transportation. Right. So how has like, what sort of impact do you think logistics has on the environment? Or maybe not IPs, specifically, but industry as a whole? Are they doing things to become more energy efficient in terms of transportation modes?

Guest – Dan 40:46
Yeah, they are. Or they’re at least exploring different things with like electric delivery vehicles, things like that. You see large companies like FedEx adopting a certain percentage of their fee in there may be government requirements. I’m not sure how that’s going to go. I see the industry trying. But it certainly is an industry that relies heavily on fossil fuels right now. So. So it’s very difficult to try to reduce those. And, you know, I’m not an expert in this space by any means. So this is just my opinion. But I think like these mega ships, even though they take, you know, more fuel, they carry more container. So more freight. So if you think of buses, just from human transportation around cities, you know, they’re they may pollute more if they’re not electric, or some other fuel source, but they fit more people. So if everyone was in a car, they would pollute more, or they would have a more negative impact on the environment than if everyone jumped in a bus to go from point A to point B. So you know, I could see that as being beneficial. But it’s still, I mean, the transportation industry still really relies on fossil fuels pretty heavily. It’s probably one of the largest users of fossil fuels. But everything we have today takes transportation. So it’s a critical piece to our lives.

Host – Bryan 42:33
Okay, so then these are really like one word answer questions type of thing. So especially if you’re from like the logistics shipping, right? We the question, we wonder, what’s the craziest thing that you guys have ever shipped? Are you allowed to share it?

Guest – Dan 42:50
Yeah. So well, we don’t really look at what’s in packages. I mean, people have to declare what the items are. So things that I mean, I can’t say very interesting. I know, once when I was in the warehouse, like all hands on deck stop, it looked like there were a bunch of swords, but they were like toy plastic swords. So that was kind of crazy. It was scanned in and it was like, Oh, my gosh, is the problem like weapons, like ohh stop the process like, everything. But generally, we don’t know what’s in packages, or no one knows. But we do ship pianos multiple times a year. And when they come into the warehouse, they’re obvious, you know, that the piano? So those are kind of interesting things, I guess.

Host – Bryan 43:42
How does it piano get shipped? Like in the config containers? Do they have to wrap it or how?

Guest – Dan 43:48
They wrap it, the it’s basically kind of created with wood. And then we’ll have a shrink wrap the piano with padding first, but it’s still you can see the big shape of the piano and then there’s wood create that goes around that. And then we have to secure them in the containers. So we use wood basically to anchor them so that they don’t move or tip over. But they’re very difficult to move around. They’re very heavy.

Host – Wiola 44:18
Do you ship furnitures?

Guest – Dan 44:22
Yes, so one of the things we do from our agent network not online, but as we do resettlement where people in the United States that say want to move back to in this case would be Poland. We will ship their whole house so they bring everything to us their cars, their furniture, their appliances, and I guess that’s kind of funny that you know, they would bring appliances rather than buy them there because the cost to ship used appliance buying yeah, so you know, we do whole house shipping so there’s some interesting things that you look at and go, Hmm, I don’t know, that seems funny that you would ship that.

Host – Wiola 45:06
But you know, I remember just the one story comes to my head. My friends, this was a, I had this conversation a few few years ago. And he was he’s American, he moved to Poland. And he was actually telling me about some pieces of furnitures that he wanted to ship from US as he moved to Poland. And then the whole family was there. And actually, like, his favorite chair and some other stuff. You know, the thing he was missing the most, as you know, it brings home to him, so and then he hasn’t done he’s like, yeah, so I’m shipping that framing as I was like, Are you really like, can you do that? Like furnitures? You know, yes, that’s possible. And it takes time, but I don’t care. Whatever it takes. It’s just, I’m so happy because it brings, you know, a piece of home to Poland. So that’s the most important thing here.

Guest – Dan 46:08
Yeah, it’s an emotional connection that we have to these objects that bring back memories. Good memories make us feel good. And there’s no cost that would prohibit us from doing that, I guess. Yeah.

Host – Wiola 46:24
So that’s what’s International Package Shipping does, you ship memories.

Guest – Dan 46:29
Yes. Exactly. Memories, shipping memories.

Host – Bryan 46:31
Oh, that’s a new tagline.

Guest – Dan 46:33
Marketing. That’s a good one. Thank you, I will use that. Is that okay?

Host – Wiola 46:40
Sure, of course.

Guest – Dan 46:41

Host – Bryan 46:43
All right. Dan, you know, I think that we’ve ran out of time. But again, we thank you so much for jumping on the podcast. And that was Dan Ventura, CMO, CIO of International Package Shipping. Dan, thank you for being with us today.

Guest – Dan 46:57
Thank you very much. This was my pleasure.

Ending 47:00
Thank you for listening to ‘How We Innovate’ – a podcast by Applandeo. Get your apps and web apps built today by visiting applandeo.com We’re Applandeo!